Content that closes the gap between traffic and revenue
Free content opportunity report
One working day. Written, not a call.Within one working day you will have the queries you are missing, what that traffic is worth, and the first six pieces we would commission.
Volume is not a strategy. We commission against one pipeline number, publish what buyers actually search, and report in money. A year in, organic revenue is typically up threefold while cost per lead halves.
Twelve months of compounding, measured four ways
Where clients on a full programme land after four quarters, counted in their own analytics rather than ours.
A content lead costs about half a paid one, and the gap keeps widening as the library grows.
How much more often a client gets named when a buyer asks an assistant about their category.
Share of clients whose sales team reports fewer calls needed once objection content sits ahead of the conversation.
Six things we commission, and what each is for
Nothing gets written because a calendar had a gap. Every piece is briefed against a stage of the decision, and the number on the right is what that format typically moves.
Built on query clusters instead of single keywords, so one piece ranks for dozens of variations and answers the follow-up before someone has to search again.
62%of organic entriesThe pages that take the money. Rewritten around the decision, the objection and the proof, then tested rather than admired.
+44%conversion liftBuyers compare before they commit. Skip this and a competitor or a review site writes your pitch on your behalf.
2.8xhigher intentPages that read like someone has actually used the product, structured clearly enough that a search engine can tell what it is looking at.
+31%entries to product pagesData and analysis other people quote. This is what earns links, and what gets you named when an assistant answers for your category.
3.6xearned mentionsPages that once ranked and have slipped are the cheapest traffic you own. We rebuild those before commissioning anything new.
19 daysto ranking recoveryWhy finance signs it off
Content gets defended with vaguer language than any other channel. These are the four arguments that hold up in a budget meeting, each with the measure we report it against.
Plenty of buying research happens on queries too broad or too cheap to bid on profitably. Content is the only way to be there without paying for the click.
Reported as: organic assisted pipelineObjections handled in writing mean fewer calls to close. Your sales team notices this before the dashboard does, so we ask them directly at the ninety day review.
Reported as: calls to close and cycle lengthPaid stops the day you stop paying. A page published this quarter can still be earning in three years, which is why cost per lead drops the longer a programme runs.
Reported as: cost per lead over timeAn assistant names a couple of sources, not ten links. Being one of them puts you on the shortlist before a comparison tab is even opened.
Reported as: citations and AI referral trafficWritten to be quoted, not just crawled
Buyers ask an assistant before they open a results page, and the answer names a few sources. Content a model can summarise without needing you has quietly stopped earning anything.
So we use models for the parts models are good at: finding demand, clustering topics, testing whether a structure holds. The thinking, the claims and the sentences stay with people, because that is the only part worth citing.
Earning by week three, compounding by month four
Content is the slowest channel to start and the cheapest to keep running. This order gets something live early rather than spending a quarter producing a strategy document.
We map what you rank for, what rivals own, and which queries carry buying intent at your margin.
You keep the opportunity reportEach brief names the cluster, the reader, the objection and the action. Writing starts immediately.
First pieces live in three weeksNew pieces ship steadily while decaying pages are rebuilt and linked. The repairs usually pay first.
Monthly ranking and traffic readBudget shifts toward clusters producing pipeline and away from those producing only visits.
Reported against your one numberAsked on nearly every first call
Lower competition queries can rank inside six to ten weeks. Real pipeline contribution usually shows between month four and month seven, then keeps building, because published pages do not stop working when the invoice does.
Less than most agencies will tell you. Three to five substantial pieces a month plus repairs to pages already ranking beats a quota of thin posts almost every time, and it costs less to produce properly.
We use models to find demand, group topics and check whether a structure holds up. The claims, the data and the sentences come from people, because the content that earns rankings and citations is the content a model could not have produced alone.
Often the best setup. We bring strategy, briefs, search data and measurement; your writer keeps the voice and product knowledge. We agree who owns what up front so nothing gets written twice.
Programmes generally start around three thousand a month depending on volume and research depth. Terms are month to month. We would rather earn the next month than hold you to a year.
You do, all of it. Briefs, research, drafts and published pages, with no licence fee and no exit charge. Take it to another team whenever you want.
Find out what your competitors rank for and you do not
The report names the queries, the traffic they are worth, and the first six pieces we would commission. It arrives in writing, and you keep it whether we work together or not.