Enigma Scale

Social media that adds revenue, not just reach

Get a free social audit with the revenue opportunity costed

No sales call required. We send the audit in writing first.
Read access only. Nothing is posted or changed without your approval.

Followers do not pay invoices. We build social programmes around a revenue number you choose, then use the latest AI tooling to test creative before it costs you money. Clients who moved to us last year saw social-assisted revenue climb 2.7 times inside two quarters.

2.7xsocial-assisted revenue in two quarters
-44%cost per qualified enquiry
11 daysmedian time to first winning creative

What clients measure twelve months in

2.7xSocial-assisted revenue

Median lift across accounts held four quarters or longer, measured in your analytics rather than platform reporting.

44%Lower cost per enquiry

Achieved on the same media budget, by cutting formats that never converted and scaling the ones that did.

6xMore creative tested

Compared to a traditional monthly content calendar, which is why winners show up in weeks instead of quarters.

95%Client retention

On month to month terms with no lock-in, across the whole agency. Clients stay because the numbers hold.

The difference is what gets reported

Most social retainers are priced on output and reported on attention. Ours are priced against a revenue target and reported on money. Same channels, completely different conversation at the end of the month.

The usual retainer
Priced on how many posts land each month
Reports open with reach, impressions and follower growth
Creative decided by opinion, then paid for in media spend
AI used quietly to produce more content, faster
Twelve-month contract, junior team after the pitch
Working with Enigma Scale
Priced against one revenue target you choose at kickoff
Reports open with enquiries, sales and cost per acquisition
Creative decided by tested signal before budget goes behind it
AI used to predict and prioritise, with people approving every word
Month to month, and the strategist who audits your account runs it

The AI stack that removes the guesswork

Creative used to be a gamble you paid for in media spend. It is not any more. Everything below runs on live accounts today, and each one exists to cut waste or shorten the time between an idea and a result you can bank.

Pre-flight creative scoring

Every concept is scored against your own historical performance data before it is produced, so weak ideas are killed at the brief stage rather than after two weeks of paid spend.

Cuts wasted production
Synthetic audience testing

Hooks and offers are pressure-tested against modelled versions of your buyer segments, which surfaces objections and confusion before a real customer ever sees the post.

Faster learning cycles
Variant generation at volume

A winning concept becomes dozens of tested variations across hook, format and length. Creative fatigue stops being the thing that ends your best performing campaign.

Longer campaign lifespan
Trend detection before saturation

Models watch format and topic velocity across platforms and flag movement while it is still cheap to enter, rather than when your competitors are already three weeks in.

Earlier, cheaper reach
Answer engine visibility

Buyers now ask assistants for recommendations, and those answers pull from social discussion and reviews. We shape the mentions and sentiment that decide whether your brand gets named.

Named in AI answers
Sentiment and response intelligence

Comments and messages are triaged by intent, so genuine buying questions get answered in minutes by a person while noise is filtered out. Buying intent stops dying in an inbox.

Faster reply to real buyers

Every model output is reviewed by the strategist running your account before it reaches an audience. Automation decides what to test, people decide what your brand says.

Each channel earns its place or it goes

We start where your buyers already decide, prove it returns, then expand. Nothing stays in the plan because it looks good on a slide.

Paid social3.1x

Creative-led buying across Meta, LinkedIn and TikTok, with enough tested variants in rotation that performance does not collapse the week your best ad tires.

average return on ad spend
Organic content6x

Short form video and native posts built from what your buyers actually ask. Organic is the cheapest testing ground you have, so we treat it as research that also sells.

more concepts tested monthly
Community and DMs-58%

Comments and messages triaged by intent so buying questions reach a human quickly. This is where most agencies leak revenue and never notice it happened.

time to first reply
Creator partnerships2.4x

Small and mid-tier creators chosen on audience overlap and comment quality, not follower count, with usage rights negotiated so winning content also runs as paid.

trust-weighted conversion
Social commerce+38%

Shoppable formats, catalogue hygiene and fewer steps between the video and the payment. Discovery and purchase now happen in the same session, so we build for that.

checkout completion
Measurement and attribution100%

Server-side tracking, clean conversion definitions and revenue values passed back to platforms, so algorithms optimise toward money rather than cheap engagement.

of accounts audited first

Signal in three weeks, compounding by month three

Social rewards volume of learning, not volume of posts. This order gets you learning fast without spending a quarter to find out what works.

Week oneAudit and instrument

We map what your existing content actually returned, fix conversion tracking, and identify the segments and formats already showing intent. Roughly seven in ten accounts we inherit are optimising toward the wrong event.

You keep the audit either way
Weeks two to threeTest at volume

Scored concepts go live as structured tests across hook, format and offer. Enough variants run in parallel that we learn something real in days rather than guessing for a quarter.

Median 11 days to a winner
Weeks four to eightScale the winners

Budget follows proven creative, winners are expanded into variants and paid amplification, and losing formats are cut without ceremony. Reporting shifts to cost per acquisition here.

Documented test log, monthly
Month three onwardCompound and defend

Fresh variants replace fatiguing ones before performance dips, community handling turns attention into enquiries, and we begin shaping the mentions that decide AI recommendations.

Growth against your target

Before you hand over your accounts

See the opportunity before you commit a budget

Send us your accounts and we will come back in writing with what is being left on the table, what it is worth, and what we would do first. No call needed to get it.

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