Google Ads Agency & Management Australia
Enigma Scale is a Google Ads agency for Australian businesses that want ad spend to show up as revenue, not just clicks. Scoped fee, month to month, and the account stays in your name.
Get a free audit of your ad account
Tell us what you spend and where you advertise. We will show you where the budget is going.
Google Ads management built around Australian businesses
Google Ads reaches people at the moment they are ready to buy. It is also one of the easiest places in marketing to waste money.
Clicks keep getting more expensive in Australia, and Google’s automated campaigns will spend whatever budget they are given, whether or not it is working.
Underperforming accounts tend to share the same problems: tracking that counts the wrong actions, broad keywords matching irrelevant searches, and nobody checking what last month’s budget actually bought.
Good Google Ads management fixes those problems in the right order. First we make sure conversions are measured correctly. Then we cut the spend that is not earning and move it behind the campaigns that are.
As your Google Ads agency, we are judged on one number agreed at the start: your cost per lead or your return on ad spend.
Everything a well-run account needs, handled every month
Full Google Ads management covers far more than setting bids. This is what we take care of every month.
Account audit and strategy
We review structure, search terms, tracking and spend history, then set targets tied to your margins and sales goals.
Conversion tracking
GA4, enhanced conversions, call tracking and offline conversion imports, so Google optimises towards real leads and sales.
Keyword and competitor research
We find the searches your customers use, map them to the right campaigns and block wasted clicks with negative keywords.
Campaign build and ad copy
Clean campaigns grouped by service, product or location, with ads and assets that match what people searched for.
Bid and budget management
Smart Bidding set to the right goal, budgets moved weekly towards what is working, and spending limits you control.
Reporting and strategy calls
A monthly report on cost per lead, return on ad spend and revenue, plus a call to agree what happens next.
The right campaign for the way your customers buy
Each campaign type does a different job. We choose the mix based on how your customers search and buy, not on what is quickest to set up.
Search campaigns
Text ads for people searching for what you sell. Usually the first campaign we build for service businesses.
Performance Max
One campaign across Search, YouTube, Display, Gmail, Maps and Discover. Strong for ecommerce with firm guardrails.
Shopping campaigns
Product listings with price and image from Google Merchant Center. We fix the feed issues that hide products.
Demand Gen
Image and video ads on YouTube, Discover and Gmail that build interest before people start searching.
YouTube ads
Video ads that reach new audiences, retarget site visitors and lift the results of your search campaigns.
Display and remarketing
Win back people who visited your site but did not enquire or buy, without paying for junk placements.
Less waste in month one, then growth you can measure
You see what we found in week one and what changed by the end of the first month. After that, the focus moves from fixing to growing.
Week one: audit and tracking fixes
We go through your account line by line, repair conversion tracking and show you where money has been wasted.
Weeks two to four: cut the waste
We pause irrelevant keywords, tighten locations and ad schedules, and restructure campaigns so budget reaches buyers.
Weeks five to eight: test what works
We test ad copy, landing pages and bidding strategies, keeping only the changes that improve your cost per result.
Week nine onwards: scale what pays
Once results hold steady, we add budget to the campaigns and keywords earning a profit, one step at a time.
Reports that tell you what changed and why
Reports are written in plain English. You see what happened, why it happened and what we are doing next, without a wall of jargon.
The specialist who audits your account is the same person who manages it, so whoever writes your report knows every change that was made.
- Spend and conversions by campaign
- Cost per lead or cost per sale
- Return on ad spend and revenue
- Wasted searches we blocked that month
- Every change we made, and why
- The plan and budget for next month
No lock-ins, no cut of your spend, no hand-offs
Switching agencies is a hassle, so the reasons need to be good ones. These are the terms we work on with every client.
Enigma Scale
- A scoped fee, never a percentage of your ad spend
- Month to month, with no lock-in contract
- Your account, audiences and data stay in your name
- The person who audits your account manages it
- Tracking fixed before any budget increase
- Reports on leads, sales and cost per result
A typical agency setup
- A percentage of spend, so bigger budgets mean bigger fees
- Six or twelve month contracts
- Accounts built inside the agency's own login
- Sold by a senior, handed to a junior
- Budgets raised on unreliable conversion data
- Reports full of clicks and impressions
What it costs, and why we never charge a percentage
There is no single price for Google Ads management, and any agency that quotes one without seeing your account is guessing. Your total cost has two separate parts.
Your ad spend
Paid directly to Google from your own account and card. You set the budget and can see every dollar that goes to Google.
Our management fee
Paid to us for strategy, builds, tracking, optimisation and reporting. Scoped to the work your account needs, and quoted in AUD plus GST.
Percentage of ad spend
A common model in Australia, usually 10 to 20 percent of monthly spend. The catch is that the agency earns more whenever you spend more.
Flat monthly fee
A fixed amount regardless of account size. Simple to budget, but effort can quietly drop as the account grows more complex.
Scoped fee, our approach
Priced on the campaigns, locations, products and tracking work your account needs. It takes an audit to quote, which is why the audit is free.
What shapes the scope
How many campaigns and locations you run, whether you sell online with a product feed, how much tracking needs fixing, and how often you want reporting.
Should you hire a Google Ads agency, a freelancer or someone in-house?
Each option can work. The right one depends on your budget, how complex your account is and how much risk you can carry.
Google Ads agency
A monthly management fee buys strategy, tracking, ad builds and reporting from people who run many accounts. Holidays and sick days are usually covered.
Freelancer
Often cheaper and fine for small, simple accounts. Results depend on one person, and work tends to pause when they are away.
In-house hire
Deep knowledge of your business, but you pay salary, super, tools and training, and Google Ads experience is often narrower.
The honest answer
If Google Ads brings in a meaningful share of your leads or sales and you do not want to hire, an agency is usually the safest option.
Every industry searches differently
The fundamentals are the same in every industry. The keywords, advertising rules and value of a lead are not.
Trades and home services
Call-focused Search campaigns targeted to the suburbs you service.
Health and allied health
Ad copy written within AHPRA rules and Google healthcare policies.
Legal and professional services
Expensive clicks managed tightly, with lead quality tracked.
Ecommerce and retail
Shopping and Performance Max driven by a clean product feed.
B2B and SaaS
Pipeline value tracked through to demos, trials and deals.
Real estate and property
Appraisal and project enquiries targeted by area and buyer type.
Stay on the right side of Australian ad rules
Some of the most expensive Google Ads mistakes in Australia have nothing to do with bids. They come down to what your ads are allowed to say. This is general information, not legal advice.
Australian Consumer Law
Ads must not mislead. Prices, discounts and claims such as best or number one need to be accurate and able to be backed up.
Health advertising, AHPRA and TGA
Regulated health services face strict limits on testimonials and outcome claims, and therapeutic goods have their own advertising rules.
Privacy and lead forms
When you collect names, emails and phone numbers, privacy obligations apply to how that data is gathered and used.
Google's restricted categories
Finance, healthcare, gambling and some legal services can need extra verification or face targeting limits. We check before launch.
Targeted to the places your customers actually are
We manage Google Ads for businesses in every Australian state and territory, targeted to the suburbs, cities and regions you actually serve, including Hobart, Darwin and regional areas. Each city page below explains how we run Google Ads in that market. Running Meta, LinkedIn or Microsoft Ads as well? Our PPC services cover every channel.
Questions to ask before you hire a Google Ads agency
Straight answers to the questions Australian businesses ask before they hire a Google Ads agency.
Ready to see where your budget is really going?
Send your details and we will audit your account before we talk. No lock-in, no percentage of spend and no pressure to sign.