Will Google Ads work for your business? Three tests
Say you run a small removals business in Adelaide. You have set aside AUD 2,000 to try Google Ads, the
Lookalike audiences in Google Ads: what exists instead
Only in one corner of the platform. Google’s original lookalike feature, Similar Audiences, was retired in 2023 and no longer
Ad Rank in Google Ads: what moves it and what does not
Two plumbers bid on “emergency plumber Brisbane”. The first bids AUD 12 a click, runs a headline that says “Quality
Google Ads Keyword Count: Why 8 to 20 Per Ad Group Wins
Use 8 to 20 closely related keywords per ad group. For a small Australian account, that adds up to somewhere
Why your brand attracts the wrong customers, and how to fix it
Wrong-fit enquiries are a positioning symptom, not a lead generation one. The four causes, how to diagnose yours, and what to change first.
What are you actually paying for in a website project?
Why one quote is $4,000 and another is $35,000 for the same page list. Where the budget really goes, and how to compare two proposals fairly.
When does social media marketing start returning money?
Organic and paid social run on different clocks. What happens month by month, which signals to watch at month three, and when slow means broken.
Does content marketing pay for itself, and how long does it take?
When content marketing returns money and when it quietly wastes it, what a serious programme costs, and the arithmetic that decides it for your business.
What PPC management costs, and what the fee should cover
Percentage of spend, flat retainer or hybrid: the three fee models, the four things that move a quote, and how to compare two proposals fairly.
How much should a mid-sized company expect to pay for SEO per month?
Ask five agencies to price the same SEO brief and you will get five numbers, often three times apart at the extremes. Here is what the bands actually are.